Macy’s unveils new character balloons, including Minnie Mouse and Spider-Man, for Thanksgiving Day Parade

NEW YORK CITY (WABC) — Macy’s has unveiled new character balloons for the 98th Macy’s Thanksgiving Day Parade.

Macy’s newest Parade character balloons will take center stage during the 98th Macy’s Thanksgiving Day Parade on Thursday, November 28.

Since their introduction to the lineup in 1927, character balloons have become some of the most highly anticipated elements of the iconic holiday tradition.

Every year, Macy’s Studios welcomes new and beloved characters from entertainment and pop culture; in 2024, six new balloons will make their debut flights.

New balloons added to the lineup this year include Disney’s Minnie Mouse from The Walt Disney Company; Extraordinary Noorah™ & The Elf on the Shelf by The Lumistella Company; Gabby from Dreamworks Animation; Goku from Dragon Ball/Toei Animation; Marshall from Nickelodeon; and Marvel’s Spider-Man.

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