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The best early sales we could find from Amazon, Walmart, Target and more

We’re officially in November now, which means Black Friday is truly drawing ever closer. Yet, the annual mad dash for deals isn’t the single-day (or even single-weekend) event it used to be — in fact, Black Friday 2024 has already kicked off at some retailers, with big names like Amazon, Walmart, Target, Wayfair and more starting to drop some major markdowns weeks ahead of time. It looks like the 2024 holiday shopping season is set to be bigger than ever before, and we know that can seem a little overwhelming when trying to hone in on the best Black Friday deals available to check off your shopping list.

As you sit down to plot out your holiday shopping plan and pick out gifts for everyone on your “Nice List”, we’re here to help you devise a smart strategy to maximize your savings. Here’s everything you need to know about Black Friday, including how to really stretch your dollars for the whole holiday weekend — and beyond.

The extra-long-weekend holiday officially kicks off on Friday, Nov. 29, and includes sales through Cyber Monday on Dec. 2. But we’re already spotting some major markdowns weeks ahead of the big holiday — keep on scrolling for some of our favorite deals!

The day following Thanksgiving has long been known as “Black Friday” — but why? Some believe the term began as a reference to the fact that many retail businesses operate at a financial loss (AKA “in the red”) for much of the year until the day after Thanksgiving, when the huge increase in sales causes them to finally turn a profit, putting them “in the black”. However, there is a more precise origin for the usage of Black Friday, and it dates back to the 1960s.

Police in Philadelphia began using the term “Black Friday” to describe the pandemonium caused when an influx of the area’s suburban residents flooded the city to begin their holiday shopping, which in some years coincided with the weekend’s annual Army-Navy football game, adding extra chaos into the mix. After becoming popularized in Philly, the term spread until, by the 1980s, retailers began to use the phrase as a reference to their preferred “in the red” to “in the black” definition, which put the emphasis on profits.

  • Do your research: Julie Ramhold, consumer analyst with DealNews.com, advises shoppers to make a list of items that they’re interested in buying, then note their current prices. That way, you’ll be able to spot a great Black Friday deal as soon as you see it. Adds Kristin McGrath, shopping expert with RetailMeNot: “The most important thing is to know exactly what you want. What specs you want in a TV or laptop and which headphones you want.” According to Kristen Gall, retail and shopping expert for Rakuten, “Consumers shouldn’t assume that just because a product is discounted that it’s the best price out there. I recommend checking for the product on one to two other retailers to compare the regular price with a potential ‘sale’ price to ensure you’re actually getting the best deal.”

  • Stay on top of the ads: Pay attention as Black Friday ads come out, Ramhold advises. “It may be helpful to follow your favorite retailers on social media and sign up for their email newsletters as well, since they may announce the ad release that way as well as other important details, like when the sales will begin.” Gall calls these ads “your Black Friday road map for deals.”

  • Check out holiday price guarantees: Have a few favorite retailers? “Check to see if they’re offering any kind of price match or guarantee for Black Friday,” Ramhold says. The idea is that you’ll know whether you can request that your preferred retailer match a competitor’s price during a Black Friday event, or if you’ll have to shop the competitor instead. “And if there’s a price guarantee in place, it’s good to know that if you buy something early on and it later drops in price, you’ll be able to receive a price adjustment for the difference,” Ramhold adds.

  • Try to get cash back: “In addition to doing a price comparison, you can ensure you are getting the absolute best price by stacking deals to maximize savings,” Gall says. “Cash-back services like Rakuten allow you to earn cash back on top of sale prices. For extra savings, plan to apply promo codes or digital coupons, and use a rewards credit card to extra earn points or cash back.”

Woman looking at Black Friday imagery on an iPadWoman looking at Black Friday imagery on an iPad

The payoff for all your hard work will come in the form of sweet, sweet savings. (Getty)

Let’s get down to the nitty-gritty: Gall believes that retailers’ overstock categories are the biggest predictor of Black Friday gold. That includes “home goods, gardening and furniture that they may have not gotten rid of during Labor Day weekend sales,” she says. But, she also notes that Black Friday will also focus on “bigger-ticket items, such as tech, including laptops, TVs and more.”

  • Apple products: Look out for great deals on AirPods, especially AirPods Pro, which are “still immensely popular, and retailers like Walmart, Amazon, Target and Best Buy will likely offer the lowest price of the year,” says McGrath.

  • Kitchen appliances: KitchenAid mixers are the products to watch, McGrath says. Black Friday deals knock the price down enough that these expensive classics are more affordable for many shoppers. Last year, we saw KitchenAid stand mixers sell out quickly, so be ready to jump on a good deal if you see it.

  • Laptops: Ramhold calls these “one of the quintessential Black Friday items.”

  • Smartphones: Major retailers will offer the latest Android smartphones and iPhones bundled with gift cards worth hundreds, “which can be used on later purchases and boost the value of these deals,” Ramhold predicts.

  • Toys: Historically, the best toy sales happen in December, Ramhold says, but “Black Friday toy deals should be pretty big.” Expect up to 85% off at major stores, she says.

  • TVs: McGrath recommends studying major retailers’ Black Friday ads so you can pounce on the TV you want before it’s gone. “Stock sells out quickly on the best-priced sets, and there are always a few headline-making deals that get a ton of hype and sell out in minutes,” she says. “Zero in on the 4K TV you want, have some backups and get ready to shop as soon as the Black Friday sale kicks off.”

As always, retailers will be competing with each other for your business this Black Friday. While there’s always a fair amount of overlap, certain retailers specialize in certain kinds of products.

“Check out Amazon, Walmart, Target and Best Buy for tech. Wayfair and Overstock always offer incredible home goods deals,” McGrath advises. “Gap, Old Navy and Target lead the pack when it comes to clothing deals. Walmart is always strong on Black Friday in the toy department. Home Depot and Lowe’s don’t do as splashy sales as some of the big-box contenders, but they have great values on Black Friday for big-ticket home items, smart home devices, home security bundles, grills, tool sets, power tools and even ladders. They’re also some of the best sources of appliance package deals. And do not forget about Kohl’s, which often offers extra Kohl’s Cash with purchase. Oftentimes, they’ll have the same price as a competitor on things like small appliances and smartwatches, but also throw in some Kohl’s Cash to make the deal sweeter.”

Want to get a jump start on Black Friday sales? Check out our favorite already-discounted finds below.

Amazon

Yahoo’s senior tech writer, Rick Broida, dubbed this iPad the best overall tablet of 2024, so if you’re looking for the cream of the crop, grab it while it’s on sale. It boasts up to 10 hours of battery life on a single charge, a 10.9-inch screen and 64GB storage. Just back in August, the price rose to $327 — so we suggest you snap it up now while it’s just about the lowest price ever.

“(It) seamlessly pairs with the rest of my Apple devices,” one impressed shopper wrote. “Build quality is great as all Apple devices are. … Charges via USB-C and includes a nice braided charger. Screen is great, speakers are clear and battery is long-lasting.”

Save $50 | Lowest price ever

$299 at Amazon

Amazon

The fact that this versatile appliance (which functions as both a vacuum and mop) is down to its all-time best price is enough for it to warrant a space in our carts. But throw in a Martha Stewart endorsement, and we’re tempted to buy two!

The queen of all things home recently sang its praises in an unsponsored Instagram post, calling it the “best new home appliance.” She adds, “The design is simple, the parts easy to clean and anyone can use it … Rather than sweeping (which raises dust), rather than vacuuming and then mopping, this machine does it all!”

Save $150 | Lowest price ever

$230 at Amazon

Amazon

Ready to do some Apple picking? You don’t even have to drive to the orchard — just head over to Amazon and grab this lightweight MacBook Air while it’s on sale.

Don’t be deterred by the fact that this isn’t the newest model on the market; it still boasts up to 18 hours of use per charge, a vivid 13.6-inch display and weighs only 2.7 pounds for easy toting. If you’ve been meaning to upgrade from your snail-like computer, it would be wise to act quickly. 

Check out our tech editor’s roundup of the best laptops for additional options. 

$899 at Amazon

Target

Cut back on appliances — and your energy bill! — with this do-it-all helper, which serves up crispy air-fried pizzas, wings and more in a matter of minutes. The temperature is adjustable (to 450°F), the timer reliable (complete with auto shut-off) and it includes a variety of accessories — an oven rack, baking pan/drip tray, and air fryer basket — for added value and convenience (read: easier cleaning). Plus, it’s cheaper right now at Target than it is at Amazon.

$120 at Target

Amazon

Is your yard in need of some heavy-duty pruning? This small but mighty chain saw is powerful enough to take down tree branches, yet weighs under 2.5 pounds. Plus, this top-seller is cordless for even more convenience.

One Yahoo editor gave it a try, writing, “While testing the Saker, I first noticed that it was very easy to hold in one hand. I also appreciated the safety features, including a safety lock that must be pressed before the saw activates. This gave me some comfort that it wouldn’t just ‘go off’ if I squeezed it too tight while walking between locations. It’s also easier to use than something like pruning shears, which can be heavy and unwieldy and take much longer to get the same job done.”

Check out our full Saker Mini Chainsaw review for more.

Save $20 with Prime + coupon | Editor-approved

$32 at Amazon

Casper

You don’t want to ghost this spooky-great sale, which will save you 25% on a top-rated mattress that strikes just the right balance between comfy and supportive. 

Looking for something a little different? No problem — Casper is offering up to 20% off all mattresses right now.

$1,405 at Casper

Samsung

You can snag this behemoth of a Samsung 4K smart TV way ahead of holiday movie and Super Bowl season for an incredible $2,250 off now, as part of Samsung’s early Holiday Deals.

It’ll definitely make your current TV look positively ancient with its smart TV features — built-in streaming apps and voice control — plus realistic depth enhancement, 4K resolution, an anti-glare screen, bright details (even in dark scenes) and smooth motion thanks to Motion Xcelerator Turbo+. Mini LEDs mean you’ll even be able to see the little things, like freckles and lashes.

$1,750 at Samsung

Cozy Earth

A cozy Earth sounds nice, but we’ll settle for a cozy bed! This set has wowed everyone from Yahoo staffers and thousands of online shoppers to — wait for it — Oprah herself. Yahoo writer Rebecca Carhart, who searched high and low to find the best cooling sheets, awarded these sheets the title of “Best Bamboo Cooling Sheets,” and another Yahoo writer, Ellie Conley, is also a fan. In her review, she writes, “Slipping into bed with Cozy Earth’s sheets feels almost like jumping into a pool on a hot summer day.”

And what does Oprah have to say about the sheets she made famous? When they appeared on her Favorite Things 2018 list, she said, “Your bed shouldn’t be where you sweat the small (or big) stuff,” and called the set “the softest ever,” saying it “may help regulate body temperature, meaning both chilly sleepers and hot-flashers can get a good night’s rest.” 

$232 at Cozy Earth

Coach Outlet

Whether you’re traveling or running errands, a good crossbody purse is nice to have. Swing this Coach bag around your torso to carry all the essentials (plus a little more) and you won’t have to worry about accidentally leaving it somewhere, deciding where to put it while at a restaurant or digging through a larger bag to find your phone. It’s on sale in six colors, but the black will never go out of style. 

“Cute bag works with everything. Perfect for travel or every day, fits your essentials and looks stylish doing it,” said one shopper.

$99 at Coach Outlet

Sur La Table

This classic round Dutch oven is what you might think of when you hear the name Le Creuset. It’s a staple of the collection, a lifetime piece made of enameled cast iron, polished and finished by hand; the colorful exterior is designed to resist chipping. It retains heat brilliantly. At 6.75 quarts, it’s perfect for soups and one-pot meals, like chili. This one also has a wider, shallower profile with more surface area that makes it ideal for browning and searing meats.

Score even more faves from this Ina Garten-beloved brand at their Fall Sale, live now.

$280 at Sur La Table

Walmart

We can’t get over the sale price ($378!) on this shiny 65-inch set from Vizio. The vibrant 4K picture quality is top-notch, and it also includes Dolby Vision HDR, which boasts incredible brightness. In addition to its crisp, clear display, this set comes with the brand’s SmartCast, which streams thousands of movies and shows.

$378 at Walmart

Nordstrom

Yes, you read that right — there’s a pair of Zella leggings (beloved by thousands upon thousands of Nordstrom shoppers) for just $21 right now, a savings of 65%. These soft, stretchy bottoms are moisture-wicking and have a high waistband that won’t slip down no matter how much you move around. Bonus: they have a hidden pocket to hold your phone, credit card or ID.

“I’ve had these for almost a year now and I cannot say enough good things,” shared one Nordstrom fan. “They’re never too hot, they truly do wick sweat away and never ride down. They’re better than my Lululemon Wunder Under leggings.”

$21 at Nordstrom

Amazon

When Oprah says she likes something, we know it’s gonna be good — so it’s no surprise that this wildly popular jacket (aka “The Amazon Coat) has acquired a massive fan base.

It graced the media queen’s Favorite Things list in 2019 and features a fleece-lined hood, cozy down filling and about a zillion pockets for storing small essentials. It’s also much chicer than many puffer coats, and at $30 off with the on-page coupon, it’s a great by for the upcoming chilly season.

$90 at Amazon

Kate Spade Outlet

Smaller shoulder bags are very in style this year, but sometimes, it’s nice to have a crossbody strap to go hands-free. This bag comes with one so you can wear it both ways. Get it in black, brown, burgundy, green or white while it’s over 65% off ahead of Black Friday.

“Just large enough to comfortably fit my phone, wallet, sunglasses, and e-reader. It’s so chic, but still simple enough for everyday use,” shared one fashionista. “I haven’t used the longer strap yet, because the shoulder strap is the perfect length!”

Save $237 with code

$112 at Kate Spade Outlet

Wayfair

Sometimes all you need is a classic Spruce replica to light up your home year after year. This pre-lit staple features hinged branches with covered green PVC tips for a fresh and authentic look without the mess. It comes in eight different sizes ranging up to 10 feet, so you can easily find the size you need. 

“I usually purchase live trees but with the rising costs I decided to purchase an artificial tree this year,” explained a Wayfair shopper. “I am pleased with this tree. Once fluffed it was beautiful and I didn’t miss the real tree except that fresh scent.”

$145 at Wayfair

The reviews quoted above reflect the most recent versions at the time of publication.